Why Attend

Stay Ahead of the Curve

Get the latest insights and strategies for automotive success.

Connect with Pioneering Minds

Connect with industry leading shop
owners.

Play Games and Win Prizes

Play exciting games and win tons of fabulous prizes.

Unlock Shop Growth

Learn how shop tools can help you achieve business growth.

Elevate Your Industry Presence

At Amplify, expect nothing short of a transformative experience. Dive into a world of automotive innovation, knowledge-sharing, and collaboration like never before.

1,000+

Auto Repair Shop Owners

21

Top Industry Expert Speakers

15+

Hours of Live Sessions

15

Sponsors

Who Should Attend

Shop Owners

Automotive Technicians

Service Advisors

Shop Managers

Expert Speakers

Aaron Stokes

Founder, Shop Fix Academy

Aaron Stokes

Innovative leader and mentor in automotive repair, guiding shop owners to success at Shop Fix Academy.

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Aaron Stokes

Founder, Shop Fix Academy

Stokes created Shop Fix Academy to provide comprehensive training for shop owners delivered through user-friendly videos, conferences, one to one coaching & peer groups to ensure that participants receive maximum value for their money. He provides innovative management coaching and training based on the knowledge he acquired growing the automotive repair chains, Eurofix, Autofix & Mike's Automotive.

Stokes also offers consumers advice on automotive repair through his radio show, “Fixin' Cars with Aaron Stokes,” broadcast weekly on Nashville’s 99.7 WTN.

Amber Wright

Director of Partnerships, AutoLeap

Amber Wright

Director at AutoLeap, combining psychology and strategic partnerships to strengthen AutoLeap's industry presence.

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Amber Wright

Director of Partnerships AutoLeap

Amber is the Director of Events and Strategic Partnerships. Previously, Amber worked as Global Events Manager for a Nasdaq Company. With a background in psychology, Amber brings a unique insight into business relationships and provides an approach that has helped to build AutoLeap's profound presence in the industry.

Ben Nemtin

Motivational Speaker & Author

Ben Nemtin

#1 New York Times bestselling author and inspirational speaker, advocating for the power of achieving the impossible.

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Ben Nemtin

Motivational Speaker & Author

Ben Nemtin is the #1 New York Times bestselling author of What Do You Want to Do Before You Die? and The Bucket List Journal. Ben is ranked the #2 Motivational Speaker in the World by Global Gurus and starred in The Buried Life, MTV’s highest rated show on iTunes and Amazon. As the co-founder of The Buried Life movement, Ben’s message of radical possibility has been featured on The Today Show, The Oprah Winfrey Show, CNN, FOX, and NBC News.

In his first year of university, Ben was unexpectedly hit with a depression that forced him to drop out. In an attempt to feel more alive, he created the world’s greatest bucket list with his three best friends. They borrowed a rickety old RV and crisscrossed North America, achieving the unthinkable. And most importantly, every time they accomplished a dream of their own, they helped a complete stranger cross something off their bucket list. From playing basketball with President Obama and having a beer with Prince Harry to reuniting a father and son after seventeen years and surprising a young girl with a much-needed bionic arm.

Carm Capriotto

Host & Producer, Remarkable Results Radio Podcast

Carm Capriotto

Remarkable Results Radio founder, an influential voice connecting and advancing the automotive aftermarket through podcasting.

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Carm Capriotto

Host & Producer, Remarkable Results Radio Podcast

Carm Capriotto is a connector of aftermarket professionals and is the founder and host of Remarkable Results Radio, the premier automotive service repair podcast. The podcast features interviews with the best in the business, sharing their unfiltered, honest and sincere stories with the goal of helping to advance the aftermarket.

As an award-winning aftermarket podcaster, he has not only spotlighted many successful service professionals, he has also interviewed aftermarket business coaches, technicians, educators, students, association executives, female shop owners and husband and wife shop owners. Check out his podcasts on: remarkableresults.biz and aftermarketradionetwork.com

Cassie Fields

President, AutoLeap

Cassie Fields

President at AutoLeap, an award-winning leader fostering high-performing cultures and championing women in business.

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Cassie Fields

President AutoLeap

Cassie Fields, President at AutoLeap and a Stevie Award-winning revenue leader, brings a wealth of experience from her roles as CEO for the Field Services Division at Xplor Technologies and Chief Revenue Officer for FieldEdge and Service Autopilot. A graduate of the University of Georgia and Harvard Business School’s Executive Education program, Cassie has been recognized in the Top 50 Women Leaders in SaaS and Top 100 U.S. Business Leaders.

Beyond her impressive professional journey, Cassie is actively involved in advancing women in business. In the predominantly male-dominated sales industry, she serves as a mentor and thought leader for #GirlsClub, an organization dedicated to transforming the face of sales through inclusion and outreach. Cassie's dynamic leadership, accolades, and dedication to empowering women make her a standout figure in both the business and mentorship realms.

Cindy Reason

Owner, Frontline
Automotive

Cindy Reason

Cindy Reason is the co-owner of Frontline Automotive along with Russ Reason.

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Cindy Reason

Owner, Frontline Automotive

In January of 2017, Russ and Cindy Reason took over as the new owners of The Front End Shop and in 2020 they changed the name to FrontLine Automotive. They are dedicated to growing reputation of excellence. Being hard working people all their lives, Russ and Cindy value hard work, dedication, and quality work.

Russ and Cindy are long time Fairbanksans, with a deep love for Alaska and Fairbanks in particular. Cindy graduated from Lathrop High School in 1984, worked as a travel agent for 13 years, and in the banking world at Denali State Bank for 14 years, where she gained her management training. She loves helping people and getting to know her customers.

Clint White

Coach, CWI Coaching with Integrity

Clint White

Automotive industry veteran and CWI founder, committed to elevating service standards and business growth through coaching and training.

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Clint White

Coach, CWI Coaching with Integrity

Clint White has spent the majority of his career passionately immersed in the Automotive Repair Industry. He began his journey 28 years ago as an apprenticing technician in a small 2-bay shop. Over the course of the next two and a half decades, he has honed his technical, sales, and leadership skills by embracing the philosophy of “Never Stop Learning”.

Now as the Owner of CWI, Clint is still focused on excellence, whether it be coaching & training Service Advisors to sell with passion & integrity or working directly with Shop Owners to improve team accountability and streamline process implementation. Clint’s passion is to elevate the Automotive Industry across the nation to ensure every customer consistently receives the highest level of service.

Doc Duggan

Owner, Sin City Performance

Doc Duggan

Doc is the owner of Sin City Performance.

"G" Jerry Truglia

Owner, Automotive Technician Training Services

"G" Jerry Truglia

Distinguished OBD II authority and ASE-certified "World Class Technician" with a national impact in automotive training.

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"G" Jerry Truglia

G is recognized by the US Environmental Protection Agency as one of the foremost OBD II experts, technicians, and trainers in the country. He achieved National Institute for Automotive Service Excellence (ASE) certification, won a golden wrench award and is one of 1900 ever to be certified as a “World Class Technician”.

Greg Marchand

Chief Operating Officer, ShopPros

Greg Marchand

Renowned automotive consultant and educator, passionate about the sustainable development of the automotive industry.

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Greg Marchand

Chief Operating Officer, ShopPros

Greg designs and delivers knowledge rich, engaging automotive service and sales curriculum for instructor led and virtual instructor led training programs delivered throughout the U.S., Canada, and Europe. He directs the Service Sales Academy on behalf of Advance Auto parts and served as Special Advisor to the President of Kia Motors Adria Group where he oversaw all aspects of new vehicle distribution, sales, and service support throughout eight Central European countries.

His spare time is spent fishing, skiing, and ice climbing. Greg holds an undergraduate degree in Automotive Technology and an MBA in Organizational Sustainability.

Jimmy Lea

VP of Business Development
The Institute

Jimmy Lea

VP of Business Development with extensive experience in shop consulting, known for transforming company culture and processes.

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Jimmy Lea

VP of Business Development The Institute

Jimmy Lea has toured thousands of shops in his coast to coast travels. He's seen the Good, the Bad, and the Ugly when it comes to company culture, marketing, processes, and everything in between. Using his knowledge from decades of experience, he's become an evangelist of successful shops and helps spread their wisdom to elevate the industry.

Joe Marconi

Business Development Coach, Elite

Joe Marconi

Esteemed multi-location auto shop owner and influential business coach with Elite Worldwide, enhancing industry standards.

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Joe Marconi

Business Development Coach, Elite

Joe has over 40 years of automotive shop owner experience. In addition to being a multi-location owner of one of America’s most successful auto repair companies, he is a graduate of the Automotive Management Institute, an ASE Master Tech, and a recipient of the coveted CARQUEST Excellence Award, and the Putnam County NY Entrepreneurial Award.

He has also served on the Car Care Council, the Tech Net Advisory Council, and the CARQUEST Advisory Council. In addition, he participated in developing the ASE Engine Performance Certification test and is a co-founder of AutoShopOwner.com. Joe is also a monthly columnist for Ratchet & Wrench magazine.

Kevin Vaught

Executive Council Member
Elite Worldwide

Kevin Vaught

Elite Worldwide Executive Council Member, leveraging decades of industry experience to mentor and improve auto repair businesses.

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Kevin Vaught

Executive Council Member Elite Worldwide

Recognized in Modern Tire Dealer and awarded the best shop in Indianapolis, Kevin's success lies in customer service excellence and effective business strategies. With 43 years of experience, ASE certification, and a degree in Business Administration, he contributes to the industry through dealer councils and educational curriculum design. After selling his multi-location business, Kevin now serves as an Executive Council Member, influencing service and training program development.

Having previously operated a consulting firm for operational improvement in auto repair shops, Kevin, featured in Ratchet & Wrench, is dedicated to continuous learning and supports community initiatives like breast cancer awareness. As an Elite Business Development Coach, he is esteemed for industry leadership, residing in Bonita Springs, FL, with his wife, enjoying his enthusiasm for golf.

Maryann Croce

Business Coach,
Small Biz Vantage

Maryann Croce

Auto industry coach and speaker, specializing in empowering shop owners to overcome operational challenges for sustainable success.

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Maryann Croce

Business Coach, Small Biz Vantage

Maryann is an auto industry Coach & Speaker and the Creator of "3-Day Weekends System" As a shop owner herself since 1999, she understands the challenges owners/leaders face. Her goal is to help owners/leaders rid themselves of owner overload by guiding them to design a business and life that works for them.

Michael Smith

Chief Strategy Officer, The Institute for Automotive Business Excellence

Michael Smith

Chief Strategy Officer with over four decades of strategic business mentoring and advisory expertise across various industries.

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Michael Smith

EMBA, Chief Strategy Officer

Michael’s expertise spans market development, business strategy, organizational design, revenue acceleration, private equity, and business advisory. Michael has successfully worked with Fortune 100 clients in diverse industries, including automotive, transportation, real estate, technology, manufacturing, retail, and non-profits.

Michael's background includes leadership roles at Merrill Lynch, Deloitte & Touche, and Watson Wyatt. He has founded successful ventures and holds degrees in Business, Economics, Social Psychology, and Mass Communications. A dedicated family man, Michael is actively involved in corporate boards, pro bono services for charitable organizations, mentoring, and international relief work.

Murray Voth

Owner & Principal Trainer,
RPM Training

Murray Voth

RPM Training's principal trainer, a foremost expert in automotive business development and customer service excellence.

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Murray Voth

Owner & Principal Trainer, RPM Training

Murray Voth, owner and principal trainer of RPM Training, is one of North America’s most knowledgeable experts on the automotive industry, especially as it relates to business development of the independent automotive service and repair sector. He focuses on improving profitability, best practices in management, financial management, systems implementation, human resources and leadership.

As an automotive management trainer and facilitator for the past 17 years his sole focus has been researching, developing, and implementing strategies that improve business results for his clients. Parallel to his work with shop owners Murray trains service advisors and automotive service technicians, client centric processes that helps them provide better service and get paid more.

Nikolaos Maggos

Product Manager, AutoLeap

Nikolaos Maggos

Leads the product team responsible for AutoLeap's core workflows.

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Nikolaos Maggos

Product Manager, AutoLeap

Nikolaos Maggos leads the product team responsible for AutoLeap's core workflows. He works closely with the Customer Experience teams and our users to enhance existing functionality and provide innovative new features that ensure AutoLeap provides a best-in-class shop management experience.

Sara Fraser

VP Business Development & Client Services, Haas Performance Consulting

Sara Fraser

Dynamic retail and management expert at Haas Performance Consulting, bringing fresh insights to automotive business and social media strategies.

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Sara Fraser

VP Business Development & Client Services,

Haas Performance Consulting

Sara Fraser is a millennial who has a love for life, travel, and connecting with other humans! She has over 15 years of retail and management experience, the last 6 of them as an office manager for a used car sales and service center. To bring her customer service, marketing, and business knowledge to the automotive industry she joined the team at Haas Performance Consulting in 2018.

Most recently she keeps herself busy helping shop owners find and acquire the best talent out there to fit the culture of their shops. When she isn’t working Sara spends her time attending theatrical productions, music festivals, concerts, advocating for human and animal rights, celebrating life in general and connecting with other people from all over the world.

Tracy Capriotto

Director of Content/Producer, Remarkable Results Radio Podcast

Tracy Capriotto

Driving content innovation and production at Remarkable Results Radio, shaping the narrative of the automotive aftermarket.

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Tracy Capriotto

Remarkable Results Radio

Tracy Capriotto is the Director of Content and Producer for the aftermarket premier podcast, Remarkable Results Radio Podcast, and the Aftermarket Radio Network. She has been in the podcasting realm for 4 years and works with her father, Carm Capriotto.

Tracy received “Best Media Outreach to Female Audience” Automotive Communications Award in 2022 by Women in Auto Care for her first solo podcast episode. Tracy is involved in various networking groups and travels to industry events, producing podcasts and supporting the goal of Advancing the Aftermarket.

William Norris

Content Marketing Manager, AutoLeap

William Norris

Will produces the content resources featured on AutoLeap’s website, from blog posts to eBooks, tools, and industry reports.

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William Norris

Content Manager, AutoLeap

Will is the Content Marketing Manager at AutoLeap. He produces the content resources featured on AutoLeap’s website, from blog posts to eBooks, tools, and industry reports. He also hosts AutoLeap’s popular podcast, The Shop Management Show.

Previously, Will was a Content Marketing Manager at Rev.io, a telecom billing SaaS company based in Atlanta, Georgia. Before that, he worked as a Senior Copywriter at Dealer.com, a digital automotive business in Burlington, Vermont.

Ryan Belote

Manager of Customer Success, AutoLeap

Ryan Belote

Ryan Belote is an accomplished professional with a strong background in business and customer success.

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Ryan Belote

Manager of Customer Success, AutoLeap

Ryan Belote, an MBA graduate from Angelo State University, is an accomplished professional with a strong background in business and customer success. With five years as the Manager of Customer Success at a prominent workforce management organization, she earned a reputation for exceptional leadership. Now working as the Manager of Customer Success at AutoLeap, Ryan continues to leverage her extensive experience, contributing to the organization's success and client satisfaction. Her journey reflects a commitment to excellence and positions her as a notable female leader in the dynamic field of customer success.

Casey McKinnon

VP of Product at AutoLeap

Casey McKinnon

VP of Product at AutoLeap

Joel Farnsworth

Customer Success Manager at AutoLeap

Joel Farnsworth

Customer Success Manager at AutoLeap

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Sponsors

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Thank you to all our amazing sponsors! This event is made possible through your support and partnership of continuing to improve the industry.